BIZ202 Business Environment Business Case


Subject Code and TitleBIZ202: The Business Environment
AssessmentBusiness Case
Individual/GroupGroup (3-4 Students)
Length4500 words per group
Learning Outcomesa)Examine the influence of the external
environment on the organisation
b)Identify an apply appropriate frameworks and
tools to the problems and challenges faced by
c)Research industry specific factors to the
organisation decision-making process
d)Apply a relevant framework to evaluate the
macro and micro environmental influences on an
e)Create a business case for potential growth
opportunities based on analysis of external
environmental factors
SubmissionWeek 11
Total Marks100 marks


Businesses which do not properly address the factors in their environment which can impact them may succumb to pressures which they did not account for. Past examples of businesses which have experienced severe disruptive events causing a significant loss of revenue, or businesses which have had to close entirely due to factors in their environment are common.


Correctly identify a business which has made a loss or had to close due to environmental influences outside its control

Understand the events leading up to this loss or closure, and accurately discuss the key factors which caused it

Accurately apply course concepts to the key event(s) to offer an alternative path which may have prevented the loss/closure

Condense findings into a relevant format suitable for presentation to a business in a consulting environment.

BIZ202 Business Environment Business CaseLinkages between Case Study (Assessment 3) and Presentation (Assessment 4):The business case study is a comprehensive, retrospective review of a business which suffered a loss or closure due to environmental factors beyond its own control. This report should be suitably structured to present on its own, but the presentation’s purpose is to provide a more accessible and interactive medium through which to showcase the data of the case study, and the presentation should offer an alternative solution to the problem discussed in the case study, with reference to strategies discussed in the subject.

BIZ202 Business Environment Business Case


The business case study is a comprehensive assessment of the environmental factors which lead to a prominent business of the past to make a significant loss, or which lead to its closure. You must choose the case of a high profile Australian or International business which fits this criteria.

Correctly identify and analyse the specific event(s) which lead to the loss/closure Describe the environment in which the business was operating, discussing the four elements of the business environment

Describe the environmental factors leading to the loss by categorising these events into the four elements of the business environment

Accurately describe the response by the business which was unsuccessful

The structure of the assignment should follow standard case study structure

Introduction and background information 

  • Body of information and discussion of relevant topics
  • Conclusion and summary
  • Referencing in the APA style

Submission Instructions:

Submit copy of Environmental Business Case in .docx or .pdf format via the Assessment link in the main navigation menu in BIZ202 The Business environment. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.

Team Member Evaluation Form

The team members for Assessment 3 & Assessment 4 will remain the same. Each team member should fill out a team Evaluation Form individually and confidentially and submit it in Assessment 4.

You will rate each group member’s contribution to each category by providing a score of either 0,1, 2, 3 and 4 (0 for low, 4 for high). You will then total your ratings. This total rating will be used in calculating the Team work attribute mentioned in the marking rubric of Assessment 3 and Assesssment 4

BIZ202 Business Environment Business Case

Learning Rubric: Business Case

AssessmentFail (Unacceptable)PassCreditDistinctionHigh Distinction
High Distinction is
Distinction is awarded forawarded for work of
work of superior qualityoutstanding quality in
Fail grade will bePass is awarded for workCredit is awarded for workin achieving all learningachieving all learning
showing a more thanoutcomes and a superioroutcomes together with
awarded if a student isshowing a satisfactory
satisfactory achievement ofintegration andoutstanding integration
unable to demonstrateachievement of all
all learning outcomes and aunderstanding of theoryand understanding of
satisfactory academiclearning outcomes and an
more than adequateand application of skills.theory and application of
Gradeperformance in theadequate understanding
understanding of theoryEvidence of in-depthskills. Evidence of in?
Descriptionsubject or has failed toof theory and application
and application of skills. Aresearch, reading,depth research, reading,
(Grading Scheme)complete requiredof skills. A consistent
consistent academicanalysis and evaluation isanalysis, original and
assessment points inacademic referencing
referencing system is useddemonstrated. Acreative thought is
accordance with thesystem is used and
and sources areconsistent academicdemonstrated. A
subject’s requiredsources are appropriately
appropriatelyreferencing system isconsistent academic
assessment points.acknowledged.
acknowledged.used and sources arereferencing system is
appropriatelyused and sources are
Analysis of EnvironmentLimited understanding of theIdentifies a proportion of theIdentifies a majority of theCorrectly identifies all of theNot only identifies all
environmental factorsenvironmental factorsenvironmental factors influencingenvironmental factorsenvironmental factors,
20%influencing the choseninfluencing the chosenthe chosen business.influencing the chosenprovides insight and discussion; the largestbusiness.on potential further
Examine the influence ofinfluencers are named.environmental challenges
the external environmentfaced by the business.
on the organisation
Correctly subcategorises andDiscusses the wider Australian
Neglects to subcategorise theCorrectly subcategorises aexplains all of the factorsCorrectly subcategorises andbusiness environment as well
environmental factors intomajority of the factorsdiscussed.thoroughly explains all of theas the external environment of
the five categories ofdiscussed.factors discussed.the chosen business to provide
environmental influences.a linked picture of the
complete external
BIZ202_Assessment3 Brief_Business case_Module 6Page 4 of 6
environment of the chosen
Mastery of concepts and
Accesses and correctly referencesapplication to new
No referencesAccesses relevant informationrelevant information to discussAccesses and correctlysituations/further
to discuss and categoriseand categorise environmentalreferences relevant informationlearning. Comprehensive
environmental factors.factors. Complete reference discuss and categorisereference list with all new
Incomplete reference list.environmental factors. Correctpoints cited correctly.
reference list.
Application of FrameworkDemonstrates noDemonstrates littleDemonstrates correct andIdentifies the key issues in theIdentifies the key issues in the
understanding of frameworkunderstanding of strategies tocomplete knowledge ofexternal business environmentexternal business environment
20%concepts relevant to the fiverespond to the externalstrategies relevant to theand provides a correct strategyand provides a correct strategy
external environmentbusiness environment bybusiness chosen, offers solutionsto deal with deal with each, as well as a
Identify and applycomponents.providing non-specific solutionsto a range of issues presented inthorough explanation and
appropriate frameworksto issues discussed in thethe case.justification of each strategy,
and tools to the problemsreport.and a feasible method of
and challenges faced byimplementation.
Industry Specific Decision-Fail to discuss the AustralianBroadly mentions industryResearches and discusses a rangeResearches and discusses aResearches and thoroughly
Making Factorsindustry specific factorsfactors relevant to the externalof industry factors whichrange of industry factors whichdiscusses all industry specific
related to businessbusiness environmentcontribute to the externalcontribute to the externalfactors which contribute to the
20%business environment. Tiesexternal business environment.
these factors in with referenceTies these factors in with
SLO addressed:to the Australian/local businessreference to the
a)   Research andenvironment/context.Australian/local business
relate industryReferences this information toenvironment/context. Uses this
specific factorsdevelop decision makinginformation to develop
to thestrategies.relevant decision making
Application of FrameworkDoes not address selectedIdentifies certain issuesIdentifies all relevant issues byApplies known frameworkApplies known framework
issues in any way.discussed in report with correctapplying known framework asthoroughly to situation toexactly to issues discussed,
15%methods as discussed in coursediscussed in course content tocorrectly identify all issuesrefines and extends upon this
Partially adresses issues withcontent.situation accurately.which need to be addressed.framework to not only identify
SLO addressed:incorrect methods.current environmental issues
b)Apply a relevantExtends upon knownand influences, but speculates
framework toframework to discuss novelon possible external influences
evaluate thesolutions to issues at hand.and environmental issues not
macro and microdiscussed with insight.
influences on an
Growth OpportunityDoes not address possibleProvides relatively broad ideaProvides specific strategies forOffers specific growthOffers insightful and novel
future growth of businessfor future growth by applyingpotential future growth bystrategies for each of the fourstrategies which address each
15%using frameworks and toolsconcepts and discussing fouraddressing each of the fourexternal environmental factors,area of the external
from course content, orareas of external environment.environmental factorsas well as by addressing theenvironment comprehensively,
SLO addressed:through discussion ofspecifically.broader environmental contextas well as discussing the
c)Create a businessexternal a whole.broader environmental context
case for potentialat length.
based on analysis
of external
Team WorkPlaces individual goalsIdentifies team and individualWorks together with othersFacilitates team developmentLeads teams.
ahead of the groupgoals, tasks, responsibilitiestowards shared goals
10%responsibility.and schedules Identifies teamRenegotiates responsibilities,Evaluates team’s outcomes
and individual goals, tasks,Renegotiates responsibilities totasks and schedules to meet
Hinders the group processresponsibilities and schedulesmeet needed changneeded changeImplements strategies for
and upsets the schedule.enhancing team effectiveness
issues.Contributes to groupSupports the team in a valuable
processes.way.                                                                                                        Page 6 of 6

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