AB 219 Quiz 6

1. Question : Indicate whether the statement presented is true or false.  The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups is called market diversification.
2. Question : What is the term for a means of displaying of graphic, in tow or more dimensions, the location of products, brands, or groups of products in customers minds?
3. Question : What is the targeting strategy called that views the market as one big market with no individuals segments and thus uses a single marketing mix?
4. Question : Indicate whether the statement presented is true or false.  Demographic segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate.
5. Question : What is the process called for dividing a market into meaningful relatively similar and indefinable segments for groups?
6. Question : Indicate whether the statement presented is true or false.  An undifferentiated targeting strategy is when a firm selects a market niche (one segment of a market) for targeting its marketing efforts.
7. Question : Indicate whether the statement presented is true or false.  Occupation is a popular demographic variable for segmenting markets because occupation influences consumer’s wants and determines their buying power.
8. Question : Indicate whether the statement presented is true or false. Markets can be segmented using a single variable, such as age group, which is more precise, but it is typically more difficult and complex to use than multiple-variable segmentation.
9. Question : Indicate whether the statement presented is true or false.  Age is a popular demographic variable for segmenting markets because age influences consumer’s wants and determines their buying power.
10. Question : Indicate whether the statement presented is true or false.  Gender is a popular demographic variable for segmenting markets because gender influences consumer’s wants and determines their buying power.

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