AB 219 Quiz 1

1. Question : Indicate whether the statement presented is true or false. The Internet is an important resource for gathering competitive intelligence, but non-computer sources such as company salespeople, industry experts, and Uniform Commercial Code filings can be equally valuable.

2. Question : What is the philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace?
3. Question : Indicate whether the statement presented is true or false. The system most commonly used for gathering marketing information is called an information processing system.
4. Question : Which definition below describes secondary data?
5. Question : What is the term that refers to a companywide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on precise customer groups?
6. Question : Indicate whether the statement presented is true or false.  A strategy that focuses on keeping and improving relationships with current customers is called relationship marketing.
7. Question : What is the term for the delegation of authority to employees to solve customers’ problems quickly- usually by the first person the customer notifies regarding a problem?
Question 8. Question : Indicate whether the statement presented is true or false. Tim’s Telemarketing Service is using creative tactics to get prospective customers to buy a product they may or may not need.  This is known as the relationship concept.
9. Question : Indicate whether the statement presented is true or false. A specially designed phone room used to conduct telephone interviewing is known as a central-location telephone facility.
10. Question : Indicate whether the statement presented is true or false. A sample arranged in such a way that every element of the population has an equal chance of being selected as part of the sample is a non-probability sample.

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