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Marketing Principles Assignment Help
LO 01 (cont)

  • Be able to define marketing audit.
  • Differentiate between Internal and External Audit.
  • Make and evaluation of the competitive environment.
  • A Review of Our Current Marketing Plan.
  • Make a SWOT analysis.
  • Make a marketing plan and objectives

Establish an extended marketing mix

  • The marketing audit has certain similarities to a financial audit in that it is a review or appraisal of the existing marketing activities.
  • Carrying out the marketing audit provides the opportunity to review and appraise the whole marketing activity, enabling organisation to assess past and present performance as well as to provide the basis for evaluating possible future courses of action.
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