MARKETING ACTIVITIES IN ORGANISATION
Marketing is the activity of the organization which is mainly responsible for meeting the needs of the markets by enabling distribution and communication about the product and services to the target markets. In order to understand the various aspects of the marketing teams in the organizations, the case takes the example of a large organization NIKE which is mainly involved in producing sports goods and mainly shoes to meet the sports and comfort needs of the sport lovers. The study basically aims to discuss to discuss the various elements of the marketing mix of the organization including product, price, place and promotion while also placing focus on people, physical evidence and process elements. Also the study places focus on design of the promotional mix of the organization along with throwing light on the distribution and pricing strategies. The differences of the international marketing over the domestic marketing have also been discussed here.
1.1 EXPLAIN THE VARIOUS ELEMENTS OF MARKETING PROCESS
In the society the various people have different needs or wants which are basically fulfilled by the activities of the organizations which involve continuously in identification of the needs of the people in the society and provide for the products and services in order to meet the demands. According to Kotler, marketing is a social process where the products and services are exchanges between people in the society through creation and exchange processes in order to meet the needs and wants (Kotler et al, 2006). The various elements in this process are as follows:
ANALYSIS OF OPPORTUNITIES IN THE MARKET: NIKE involves in analysis of the marketing environment of the firm along with paying focus on the needs and tastes of the customers and thus designing products in accordance with it. The company NIKE is committed to meet the need of athletic apparel and shoes for men, women and children and designs complete attire and shoes for soccer players, volleyball players, baseball sports, tennis, golf, wrestling along with aquatics and other recreation uses.