Wu Designs (WD) has been experiencing certain issues related to quality for some time. The operations at the company are inconsistent and quality is measured by individual standards, not officially established standards. This is affecting the business. Therefore, to counter this problem, the co-director has formulated a report to analyse the issue and provide a strategic plan. Wu Designs is experiencing severe losses due to return of items. As co-director of Wu Designs, I have established three primary objectives to plan a strategy:
- To increase profits by improving quality and production
- To ensure products have zero defects through quality improvement
- To gain competitive advantage over foreign companies in the market
The management of operations involves supervising, designing, production process controlling and business operations redesigning in the production of services and goods (refer to Appendix 1). In the manufacturing setting like Wu Designs from Hong Kong, operations includes creating efficient processes to develop the product, acquire the raw materials on time, insuring satisfactory numbers of appropriately trained workers, and correct equipment maintenance (Taj and Morosan, 2011).
The main operations management (OM) strategies of the Wu Designs are focused on the production of garments. In this connection, the importance of OM is very significant. The operational strategies have been very helpful for the machinists as well as the designers. In addition, these effective strategies have also improved the quality of the garments, which in turn ensured zero defects in their products. On account of these improved garments, the company also gained competitive advantage over its rivals and competitors. Moreover, the other departments also gained various advantages due to these effective operations management.
The overall strategic objective is to provide their customers with the best quality garments on a budget and minimizing wastefulness. Thus, for Wu Designs, operations management has grave importance. The company needs an effective operations management if it wants to accomplish their objective.
Evaluating existing operational management success