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THE IMPACT OF ONLINE MARKETING ON SALES: A CASE OF PROCTER AND GAMBLE

Abstract

Online marketing is a marketing tool that has been used by most of business organisation to promote their services and products in competitive market place. The content of the research states the Impact of online marketing sales: A case study on P&G to make comparative study on online online marketing. The reason for conducting this study is to find the effectiveness of online marketing that influence customers on purchasing products from online. The study has attempted the importance of online marketing by creating brand image and building brand awareness. Moreover, it has benefited the researcher in analysing the activities which are undertaken to study the literature review. In fact, since P&G is a UK oriented organisation, therefore the study has sated appropriate data in content to online marketing sales and its influence over the customers as well as organisation.

The researcher uses positivism philosophy along with descriptive design and deductive approach. Moreover, the primary and secondary data collection has helped the researcher to go in depth of the research topic and understand the concept. It also helped in gaining knowledge from quantitative data analysis techniques from the customers. The qualitative data from the magers helped the researcher in knowing the organisation more prominently.. The sample size selected was 50 employees and 3 Managers of P&G. moreover, the analysis done over the quantitative data has helped the researcher to interpret with literature review section. However, interpretation of findings proves that online marketing of P&G needs to be improved which their strengthen their present market position by retaining more customers. Therefore, the findings has evaluated the impact of online marketing sales that has built brand image and retained customers in competitive market place.

Acknowledgement

It provides me utmost contentment to make the final submission of the research, which concentrates on THE IMPACT OF ONLINE MARKETING ON SALES: A CASE OF PROCTER AND GAMBLE.  It is from the very beginning of the dissertation to the submission that I have gained a chance to make an extensive as well in-depth research on the online marketing that influences customers to purchase products.

I do want to thank a number of people who have assisted me in preparing the work.  To begin with, I want to show my gratitude towards my supervisor who has helped me through the study and the dissertation may not have been possible without the guidance. Moreover, I also show my gratefulness towards the respondents of the surveys as well as for the interviews without whose co-operation, the collection of data may not have been possible. Special thanks to my peer group and my classmates for their unending support.

Thanking you all,

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