In this paper, we will examine about the ramifications about the new media i.e. Web and how it has molded the universe of advertising in the later times. With the monstrous ubiquity of web, imbuing a ton of lives in today's reality, the field of business and promoting has been affected a great deal that too in the positive bearing. Conventional organizations are currently reading the brunt for not having the capacity to get hung in a comparative sort of pattern; subsequently, even the littler organizations are increasing more business than one of the main customary business houses. The idea of directing business over the web is termed as e-trade. Not to disregard that there are various honest to goodness and moral issues connected with e-trade. Thusly, in this paper, a definite examination will be exhibited before you that considers the significance of every last one of plans of action included during the time spent e-business. Notwithstanding this, the ventures to grasp this procedure have likewise been specified in a tremendously characterized way.