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A CASE STUDY OF AMAZON

ABSTRACT

The understanding of behaviour of consumers is very important for the growth of the business. In a particular company there can be a number of customers that buy the products of that company. Therefore, the company has to analyse the behavior of the customers in order to attract the consumers for buying the products that can increase the income and market capitalisation of the company. Therefore, the management of the company has to adopt various tools and techniques that can positively influence the attitudes of the customers in order to make them purchase the product online. The business organisation has to form a bonding of trust and assurance within the customers that can force the customers to buy the products from an online marketing company.

In the specific dissertation study, the researcher has thrown light in analysing the impact of consumer actions towards online auction in reference to Amazon PLC. The researcher has applied different sources of information that is primary and secondary resources and also focused on the qualitative and quantitative techniques for better illustration of the research work. The beneficial recommendations have been listed by the researcher that can be adopted by the company, Amazon for improving the consumer behaviour and consumer base for the online auction.

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